Social Networks for Everyone!! Blog

Inspiring monetization options for your social website August 25, 2010

Personally, I always find TED presentations very inspiring. The latest that I watched is from Seth Priebatsch, a 21 year-old that runs SCVNGR. Two things impressed me about Seth Priebatsch: One, his infectious, get-you-out-of-your-chair enthusiasm. Two, the inventory of entrepreneurial feats he’s managed to accumulate at a remarkably young age. He got his first startup at age 12, and by age 18, he’d founded another — PostcardTech, which makes interactive marketing tours for CD-ROM.

Now he’s working on SCVNGR, “a massive experiment in building a mobile game together.” Backed by Google Ventures, SCVNGR is part game, part game platform. Players play SCVNGR by going places, doing challenges and having fun — outside of the office, beyond the screen, in the real world.

I think he points different ways in who you can use what he calls “game layer” to engage your website´s members or users and also make money. In his video there are different examples of monetization and here in rsitez we already developed custom social networking sites that contained some of these elements. The results varied by site but overall I agree with Seth these tools are very powerful. Anyway, judge by yourself if his presentation inspire you. Enjoy!

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