Social Networks for Everyone!! Blog

Inspiring product galleries for e-commerce websites August 30, 2010

If you have an e-commerce website you know how tough competition is these days. Most of e-commerce websites are built in plattforms that allow customization of the look and feel but they have limited options on customazing how to present your products. As a results a lot of them looks like the one that your competitors have. Well it you are one of our customers these limitations are not part of the contract. You can really define how to present your gallery of products and how to make them more appelling to your customers. Related with this aspect of your social networking site or e-commerce site, websites like cuflinks.com and weber.com do a great job using Product Photogaphy and also videos.

As explained in a great article from smashing magazine. Product Photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. This is key so if you are contracting a company to develop your e-commerce site be sure you can customize your product gallery as you really want and not as thousand as other medirocre e-commerce sites. If you need assistance with a new e-commerce site or to integrate e-commerce features in your regular or social networking site please do not hesitate to contact us. Rsitez is the leader on custom social networking sites and powerful e-commerce is one of our areas of expertise.

The examples that I mentioned have incorporated high-quality product photos onto their websites.

CuffLinks.com
CuffLinks.com clearly puts effort into photographing its vast selection of cufflinks. It offers customers a good view of its cufflinks from all angles. It also shows the packaging or box that the cufflinks will ship in, giving us a well-rounded impression. Fortunately for this company, the size and inflexibility of cuff links make them a relatively easy product to photograph. Take a look at their many other products and the different angles the shots have been taken from.

Weber
Moving out of the kitchen and into the backyard, Weber, a well-known maker of grilling and other cooking equipment, has a fine product photography area on its website. The website itself is pretty basic, as you might expect, without much in the way of attractive text or icons, but the sharp images and high-quality close-ups add a lot of visual appeal.

So, Product Photography can really enhance your e-commerce website and can make a huge difference on your customer experience. If you liked this post, then read Smashing Magazine’s recent article in How to Use Photos to Sell More Online for another look at photography and e-commerce. Also consider this extensive practical guide to photographing various products.