For those not familiar with Social Media and web 2.0, there is a book that become a reference in this industry.The book is Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.
Charlene and Josh were Forrester’s analysts at this time (Charlene left Forrester this year) and their insights are just brilliant. Last year, they started the Forrester Groundswell Awards, which recognize excellence in accomplishing business goals with social applications. They received 78 fascinating submissions and recognized the winners at the Forrester Consumer Forum in Chicago.
This year they do it again, nominations are due by September 9, 2008. Winners will get a free ticket to Forrester’s Consumer Forum in Dallas on October 28 and 29, where they will be recognized for excellence. They’ll also get to show our awards badge on their Web site.
For software providers, the social network industry is having an exciting year as more and more companies are building social applications. At rSitez we have been very busy with our own upgrades and customers requests. We don’t see this trend slowing down. It’s really exciting to see how our customers are taking advantage of out plattform in ways that we could not imagine. We’ll be suggesting to some of our customers to sbmit their social sites as we believe they represent excellent and effective use of social technologies to advance a corporate or social goal.
Watch this space for more details.
Social Media Blog 